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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato.

Apple 120
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Impact : Signifies the importance of social media in political campaigns and public engagement.

News 72
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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 135
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms. Talk to stakeholders who regularly interact with customers.

Loyalty 119
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.