Buzz Marketing for Technology
SEPTEMBER 10, 2014
I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?
Buzz Marketing for Technology
NOVEMBER 28, 2012
Ever bought something from the Apple store, like an iPhone? Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. For instance, if a customer buys a TV without a warranty, the purchase may trigger an email or site promotion that highlights coverage for the TV.
Buzz Marketing for Technology
JULY 24, 2008
We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.
Buzz Marketing for Technology
JUNE 28, 2008
Many solutions are a click away in other files, such as posted images and book sources. [A Books list puzzles and explain the many different challenges people have overcome. Can one arrange nine apples in four baskets so there are. an odd number of apples in each basket? Distribute Apples. Box" Thinking.
Buzz Marketing for Technology
JUNE 27, 2008
Wikipatterns book. Buy the book | Learn More. Buy the book. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Web-based spreadsheet. White House. wiki adoption strategies.
Buzz Marketing for Technology
JUNE 25, 2008
Perhaps most famous of the PowerPoint bashers is Edward Tufte , writer of several books and essays on information design. (I For some great ideas check out the Beyond Bullets blog or Atkinson’s book Beyond Bullet Points. — Apple - iLife - Garageband. Of course, this problem is not limited to the world of business.
Buzz Marketing for Technology
JULY 22, 2008
What brought drawing to my attention was a book by Dan Roam I just read called, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways. Wednesday July 9, noon EST. Hear StartupNationâ??s
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