article thumbnail

Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Twitter: 4.38 million Their football-specific and apparel accounts also have millions of followers. million Adidas Originals on Twitter: 4.1 million Adidas Originals on Twitter: 4.1

Sports 59
article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. On Twitter, the brand shares content related to their values and commitments to causes nearly every day. Note to self… my next outdoor gear/apparel purchase must be from Patagonia.

Brands 109
article thumbnail

How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

article thumbnail

The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Influencer marketing. Sign up for a demo. Overall social media strategy.

article thumbnail

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

Campaign 180
article thumbnail

2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Twitter also updated live streaming capabilities.

Trends 120