Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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Examples Campaign Discount Marketing 92

Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. When done right, Instagram marketing can benefit your small business in several ways. Get the Basics of Your Instagram Strategy Right. Many marketers make the mistake of jumping straight to the content creation process. How can you do that?

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Small Business Instagram Platform How To 202

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Over time, these strategies can help brands build their email lists and inspire more sales. Enter: Lead-Generation Marketing. By sharing tons of value-driven content consistently.

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Social Media Tips Marketing Patterns 52

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. What is a brand collaboration?

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Collaboration Brands Fashion Sports 109

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

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Social Media Video Company Content 246

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Wondering how to bring your business’s in-store experience online? brick-and-mortar stores) to digital offerings (i.e

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Add that to growing the list of reasons social media marketers can’t operate in a silo. A lot learn from her.

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Brands Marketing Apparel Issues 108

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.

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Brands Marketing Apparel Influencer 56

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 113

Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting.

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Social Media Apparel Fashion Instagram 99

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. . #1:

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Campaign Social Media Brands Apparel 91

Buffer Social

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I promise it will make everything else about marketing your business easier (and way more fun!). 

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Retail Apparel Instagram Small Business 85

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels.

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Influencer Trends Brands UGC 75

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. As consumers continue to embrace this distinctive checkout experience, understanding their motivations will be crucial to building a lucrative strategy.

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Buy Brands Survey Apparel 142

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Simply put, your current and future customers care about online reviews. .

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Review Apparel Reputation Survey 123

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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Influencer Marketing How To Collaboration 52

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Channel-Agnostic Marketing. These three elements work together to form a cohesive marketing mix.

Communities 86

Communities UGC Community building How To 86

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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Tips Smart Phone Marketing Mobile 216

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 90

Products Team Focus Group Collaboration 90

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

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UGC How To Compete Apparel 75

Hootsuite

NOVEMBER 14, 2022

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Affiliate marketing is a snowball effect. How do you work with creators?

Social Media 112

Social Media Brands Tips Affiliate marketing 112

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The biggest retail dates of the year are just around the corner.

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Social Media SMS UGC Marketing 67

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. What is their social strategy on Instagram? Gucci – 35.6

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Instagram Brands Fashion Sports 155

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. Successful firms use awful pictures for the same purpose that apparel businesses use beautiful models: When your product looks amazing, the rewards are given to customers to purchase it.

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Campaign Social Media Patterns Apparel 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Pixlee

JANUARY 18, 2022

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. . Image Source.

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Brands UGC How To Apparel 52

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. And most importantly, Lorna Jane expertly blends the two strategies together to create perhaps the best example of blogger relations I’ve ever seen. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

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Blogger Fashion Case Study Brands 152

Likeable

MARCH 18, 2020

The beloved fitness apparel brand is giving some much-needed structure to its followers with a scheduled lineup of Stories content including live yoga and meditation, at-home training, and self care tips. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live.

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Brands Apparel Class Hosting 102

Convince & Convert

JULY 11, 2013

Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers. PayPal’s Patriotic Pup Shines Over the July 4th Holiday is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Apparel Instagram Social Media Types 124

Hootsuite

JULY 26, 2023

Read on for advice and strategies for awesome Instagram Reels audio, plus answers to frequently asked questions about Reels trends, downloading, voiceovers, saving, transcription and how to use Instagram audio for business. View this post on Instagram A post shared by samsara cycling apparel (@samsaracycleclub) There’s also licensed audio.

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Questions Instagram Template Templates 73

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. What is a hashtag symbol?

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