Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Wondering how to bring your business’s in-store experience online? brick-and-mortar stores) to digital offerings (i.e

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Hashtag Marketing Apparel Hosting 68

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 111

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Add that to growing the list of reasons social media marketers can’t operate in a silo. A lot learn from her.

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Brands Marketing Apparel Issues 106

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. What is a brand collaboration?

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Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Influencer marketing.

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Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.

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Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels.

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Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. snack bar market is estimated to be valued at 6.8

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing.

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Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Over time, these strategies can help brands build their email lists and inspire more sales. Enter: Lead-Generation Marketing. By sharing tons of value-driven content consistently.

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Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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Influencer Marketing How To Collaboration 52

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting.

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Social Media Apparel Fashion Instagram 99

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Industry or community-specific (example: #BookTok). What is a hashtag symbol?

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador? Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador? Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

JANUARY 18, 2022

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. .

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Likeable

MARCH 18, 2020

The beloved fitness apparel brand is giving some much-needed structure to its followers with a scheduled lineup of Stories content including live yoga and meditation, at-home training, and self care tips. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live.

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Brands Apparel Class Hosting 102

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. What is their social strategy on Instagram? Gucci – 35.6

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Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The biggest retail dates of the year are just around the corner.

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Pixlee

APRIL 13, 2021

Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. However, there is a catch: if you at any point appear to be jumping on the relief bandwagon for personal gain, your strategy will backfire, and you’ll be mocked and cancelled, not praised.

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Brands UGC Apparel Discount 95

Pixlee

APRIL 11, 2022

As digital marketing and online shopping once skyrocketed in popularity, it’s no jump to expect similar trends from the brands in the metaverse. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social Media and Social Proof.

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Real Estate UGC Virtual World Apparel 85

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. Brands must be able to communicate with their customers in a tactful and agile way. Agile business practices have become a hallmark of modern marketing organizations. Next-Level Digital Communities. With almost 4.57 Specifically, agility in content.

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UGC Brands Apparel Communities 53

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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UGC Brands Apparel Content 59

Convince & Convert

JULY 11, 2013

Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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Apparel Instagram Social Media Types 126

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. When your social media account is verified, it serves as immediate credibility.

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Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Social media contests are great social media tools for giving the company a much more community-centered feel.

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Social Media Tools UGC Curation 56

Convince & Convert

MAY 30, 2013

This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips. Coach Admires The View From Above is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Apparel Fashion UGC Campaign 135

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters. 4 Ways to Use UGC to Improve NPS.

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Pixlee

JUNE 14, 2021

Yet even though Facebook has restricted content reach, you can still get exposure with the right strategy. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. How does the Instagram algorithm work? Some of them will, though.

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Pixlee

FEBRUARY 7, 2022

Below we’ll discuss the differences reviews can create and share a review email template strategy designed for higher conversion rates and more responses. To use positive customer reviews for your marketing campaign, you’ll first need to find your brand advocates. A great deal of email marketing hinges on timing.

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Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid.

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Campaign UGC Hashtag Influencer 52

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. That intersection will serve as a guiding point for the content strategy you put into place.

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Sprout Social

AUGUST 12, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. So what’s their secret?

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