Buffer Social
JANUARY 3, 2024
I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales. I spent a good year or two learning a lot about wholesale, and now I feel like we have a good system of reaching out to retailers and getting into stores pretty consistently.
Buffer Social
NOVEMBER 13, 2023
According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.
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Pixlee
JULY 12, 2021
This is helpful for brands with in-person retail locations or selling area-specific products. Take cues from how your potential customers spend their summers, what events they’re interested in, and what unique angle your brand can take to stand out from competitors during the season. Celebrate Pride with Diverse Influencers .
Convince & Convert
DECEMBER 16, 2014
Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. After this campaign and event, some of the bloggers approached Sam to work with him again!
Pixlee
JUNE 13, 2019
The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity. ” Pride-themed products may explode in popularity during June, but for activewear retailer K-Deer, pride isn’t just a marketable season.
Pixlee
APRIL 13, 2021
So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . Boiling Down Your Promise(s) .
Keyhole.co
OCTOBER 26, 2023
Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Using social listening, they strike a balance between leveraging their prestigious legacy while staying on top of ongoing trends, social issues, and current events.
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