Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 111

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Smart Ways to Improve your Brand Strategy. How do you create a killer brand strategy?

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Influencer marketing. Not all content is created equal. Video reviews.

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UGC Content Strategy How To 82

Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. When done right, Instagram marketing can benefit your small business in several ways. Get the Basics of Your Instagram Strategy Right. Many marketers make the mistake of jumping straight to the content creation process. How can you do that?

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Small Business Instagram Platform How To 202

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid.

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Campaign UGC Hashtag Influencer 52

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Over time, these strategies can help brands build their email lists and inspire more sales. Enter: Lead-Generation Marketing. By sharing tons of value-driven content consistently. Inspire a sale!

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Social Media Tips Marketing Patterns 52

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.

Brands 56

Brands Marketing Apparel Influencer 56

Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting.

Social Media 99

Social Media Apparel Fashion Instagram 99

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Emails make the review collection process outbound.

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Review Apparel Reputation Survey 123

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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Tips Smart Phone Marketing Mobile 216

Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

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UGC How To Compete Apparel 75

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. What is their social strategy on Instagram? Gucci – 35.6

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Instagram Brands Fashion Sports 155

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Social media is a natural extension of word of mouth marketing.

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Influencer Trends Brands UGC 75

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

Influencer 52

Influencer Marketing How To Collaboration 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. They also know when to implement a campaign approach to scale different products and messaging. And most importantly, Lorna Jane expertly blends the two strategies together to create perhaps the best example of blogger relations I’ve ever seen.

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Blogger Fashion Case Study Brands 152

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Which campaigns were most successful?

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

NOVEMBER 14, 2022

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Affiliate marketing is a snowball effect. How do you work with creators?

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. . That’s right.

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Social Media SMS UGC Marketing 67

Pixlee

MARCH 15, 2021

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer. It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better.

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Template Templates Embedding Metrics 83

Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. Do the math and that’s an average of 78 per week, not including the photos submitted via Twitter.

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Apparel Fashion UGC Campaign 133

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

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Engagement Retail Case Study How To 138

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Memorable.

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How To Apparel Influencer YouTube 133

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. What is a hashtag symbol?

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Hashtag How To Guidelines Telecommunications 122

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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UGC Brands Apparel Content 59

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. But, as so many brands and businesses recognize the power of social media, there’s a lot of noise to break through when marketing on these channels. . Social Email Campaigns. Social Photo Contests. Shoppable Instagram.

Social Media 56

Social Media Tools UGC Curation 56

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Emails make the review collection process outbound.

Review 52

Review Apparel Survey Reputation 52

Pixlee

APRIL 13, 2021

Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. However, there is a catch: if you at any point appear to be jumping on the relief bandwagon for personal gain, your strategy will backfire, and you’ll be mocked and cancelled, not praised.

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Brands UGC Apparel Discount 95

Pixlee

APRIL 11, 2022

As digital marketing and online shopping once skyrocketed in popularity, it’s no jump to expect similar trends from the brands in the metaverse. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social Media and Social Proof.

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Real Estate UGC Virtual World Apparel 85