Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

MARCH 7, 2024

Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Insight #5: Evolution of AI for Marketing Initially, marketers used AI primarily for content creation and predictive analytics, and just over one-third (37%) used AI for chatbots or virtual assistants.

Research 144

Research Strategy Influencer Survey 144

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. What are hashtag analytics?

Hashtag 94

Hashtag Analytics Tools HootSuite 94

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?

Influencer 99

Influencer Instagram Brands Fashion 99

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity.

Influencer 237

Influencer Authentication Survey ROI 237

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 97

Influencer Collaboration Embedding Campaign 97

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 105

Template Templates Social Media RFP 105

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 102

Influencer Marketing Collaboration ROI 102

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively.

Template 52

Template Templates Analytics LinkedIn 52

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 105

Social Media Sentiment HootSuite Analysis 105

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your body is ready. More than 4.95

Social Media 124

Social Media Tips HootSuite Marketing 124

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 102

ROI Influencer Marketing Survey 102

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Community Responsiveness.

Analytics 89

Analytics Social Media How To Analysis 89

The Realtime Report

MAY 13, 2020

Highest Valued Internet Influencer. David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. Celebrity social media valuations drop 37% in May 2020 due to COVID19. David’s portfolio of dedicated followers includes over 17.2

Influencer 127

Influencer Upcoming Analytics Authentication 127

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 83

Analytics Conversation Brands Sentiment 83

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Then, dig in further.

Examples 117

Examples Social Media Sentiment Influencer 117

Unmetric

AUGUST 9, 2019

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. Measure pin performance. Pricing: N/A. G2Crowd Rating: N/A.

Analytics 126

Analytics Tools Price Curation 126

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 106

Social Media Management Questions Social Media HootSuite 106

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Forbes Social Media

SEPTEMBER 21, 2021

Influencer-marketing platform CreatorIQ is filling some gaps in its offering, buying Tribe Dynamics, a performance management and analytics company specializing in the beauty and fashion industries.

Buy 62

Buy Analytics Influencer Company 62

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

Social Media 59

Social Media How To Metrics Sentiment 59

Unmetric

JUNE 25, 2019

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales.

Analytics 130

Analytics Instagram Tools Metrics 130

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? The brand also posts influencer content and shares UGC on TikTok. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

MARCH 28, 2024

And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52