Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Today, listening tools are more intuitive, making insights more accessible.

How To 97

How To Sentiment Template Templates 97

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 89

Curation Social Media Management Tools Social Media 89

Waxing UnLyrical

MARCH 28, 2011

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Focusing on the numbers. Being more results-driven.

Analytics 168

Analytics Marketing Sentiment Analysis 168

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. What is YouTube competitor analytics ? Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Let’s review the subscription plans of the top five you can successfully use for YouTube competitor analytics. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 128

Reputation Tools Brands How To 128

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Learn how your audience feels about your brand using sentiment analysis.

Data 121

Data Metrics Sentiment Analytics 121

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

JANUARY 24, 2024

With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 99

Influencer Brands Collaboration Authentication 99

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Unmetric

AUGUST 19, 2019

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags. Get competitive intelligence. Analyze keywords. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month. Brandwatch.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening. Harness the power of hashtags.

Strategy 128

Strategy Brands Hubspot Survey 128

Convince & Convert

AUGUST 29, 2017

from Simply Measured Social Analytics. If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Then, set a goal.

Compete 162

Compete Analytics Analysis Sentiment 162

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 126

Review Brands How To Analysis 126

Hootsuite

MARCH 15, 2021

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . Especially if the sentiment is positive, be sure to reply to these mentions!

Twitter 145

Twitter HootSuite Notification Analytics 145

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? The icing on the cake is you can show the same results to your boss or client and help them see the ROI of their social media spend. Twitter Analytics.

Report 52

Report Social Media Metrics How To 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Data 140

Data Social Media Sentiment Team 140

Hootsuite

MAY 6, 2024

With this type of software, you can manage and reply to all types of social interactions. This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Hootsuite is a comprehensive social media management tool.

Tools 79

Tools HootSuite Team Social Media 79

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. What times of day is your audience most active on social media?

Data 95

Data Social Media HootSuite Template 95

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Focus on Social Media.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. Here’s where it gets real.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Convince & Convert

AUGUST 29, 2017

from Simply Measured Social Analytics. If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Then, set a goal.

Compete 111

Compete Analytics Consultant Analysis 111

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Customers and critics are anything but shy on social media. Speaking of competitors, B2B social listening makes it so much easier to keep an eye on your competition. The same logic rings true for hashtags.

B2B 103

B2B How To Sentiment Reddit 103

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Most notably, ongoing sentiment tracking.

Survey 91

Survey Brands Sentiment Template 91