Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. What defines success?

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

FEBRUARY 1, 2024

Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Other tools allow you to choose automated optimal times based on your audience.

Publishing 96

Publishing Tools Brands Facebook 96

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

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Groups Groups Communities Organization 111

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template 4. Get the template 14. Get the template 20.

Template 107

Template Templates Social Media RFP 107

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

NOVEMBER 29, 2023

Growing an Instagram presence organically definitely requires a combination of time and strategizing. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. We say no—but only if you do it right.

Instagram 113

Instagram Tools Strategy Hashtag 113

Buffer Social

OCTOBER 31, 2023

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning.

Team 92

Team Communities Repository Analytics 92

Oktopost

DECEMBER 19, 2023

This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics. One way you could do this is by creating a side-by-side report in Social BI, with one report grouped by X (Twitter) Threads and the other grouped by X Posts.

Engagement 69

Engagement Case Study Overview B2B 69

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 6, 2024

Hootsuite is a comprehensive social media management tool. It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place.

Tools 63

Tools HootSuite Team Social Media 63

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Level: Intermediate.

Training 116

Training Course Resources Social Media 116

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 15, 2022

Who comes up when you search “social media consultant Houston” or “hospitality social media consultant?” Do you have the skills needed to be a social media manager working solo? Get organized on the administrative side. Networking in local freelancer groups. Facebook Groups.

Consultant 105

Consultant Social Media How To Insurance 105

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

JANUARY 2, 2024

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. Easily manage and grow your LinkedIn presence alongside all of your other social accounts with Hootsuite, your all-in-one social media management tool. Try it today.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Expand your organic reach and— fingers crossed —go viral. Professional nerdsss.).

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Why use marketing automation?

Team 108

Team Hubspot Marketing SMS 108

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Shopping Ads.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MAY 25, 2022

As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles. Take social media managers, for example. In fact, I believe social media managers are the next CMO.

Skills 94

Skills Team Social Media Management Startup 94

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

JANUARY 29, 2020

8 career paths for social media managers. 9 skills every social media manager must have. SproutChat Recap: Launching & Advancing Your Career in Social Media. Networking with other social media managers and learning from one another. Community, community, community.

Crowdsourcing 76

Crowdsourcing Marketing Social Media Management Knowledge Base 76

Oktopost

MARCH 4, 2024

Sales process Different stakeholders within an organization will have different challenges and goals. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Explore more here.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JULY 30, 2020

Through Sprout Premium Analytics, we’ve been able to monitor the impact of this on impressions, reach and engagement. More specifically, we saw organic impressions double from February to March as customers looked for and shared this information on both Facebook and Instagram.” Stay connected despite the (social) distance.

Retail 121

Retail Groups Groups Social Media 121

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 118

Report Social Media Social Media Management Project 118

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

SocialFish

SEPTEMBER 21, 2010

I just noticed it’s been eight months since our Social Media Managers interview series ended. we’ve added a Social Media Mavens group to YAP, for anyone doing the work of social media for their orgs. Who does social media for your association? One person or several?

Social Media 181

Social Media Case Study Social Media Management Travel 181

Oktopost

MARCH 15, 2021

Social media also allows you to create and host user groups to engage in discussions and exchange advice. Just don’t treat these groups as a captive audience for ads and promotions. For many B2B companies, the most efficient tool for the task is an all-in-one social media management and analytics solution.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 Source: Hootsuite.

HootSuite 119

HootSuite Instagram Metrics Template 119

Oktopost

DECEMBER 19, 2022

Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges.

Social Media 125

Social Media How To Policies Authentication 125

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Check your YouTube analytics to see which dates your followers watch your videos most and release them on that day. Here’s how Cadbury has categorized each of its video under relevant playlists.

YouTube 52

YouTube Tips Collaboration Training 52

Hootsuite

JUNE 24, 2020

To start, know how you’ll organize your teams and the social networks your brand uses. . For example, you should know: Who creates and schedules social media content. They might also be responsible for scheduling content for ideal days and times based on social media analytics. . Try it free today.

Social Media 145

Social Media HootSuite How To Template 145