Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 128

Social Media Management Social Media Skills Consultant 128

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. What defines success?

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Buffer Social

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. They share their secrets and unique tips to make the algorithm dance to your tunes to gain followers and leads.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Mindjumpers

DECEMBER 8, 2017

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation.

Groups 100

Groups Groups Guidelines Social Media Management 100

Later

MAY 24, 2020

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 110

HootSuite Organization Strategy Metrics 110

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. Encourage Social Sharing. Refine Your Posts. Image via Facebook.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template 4. Get the template 14. Get the template 20.

Template 105

Template Templates Social Media RFP 105

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years.

Organization 108

Organization Flipboard Social Media Company 108

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Do: Segment your advocates into groups There are many ways you can segment your advocates to level the playing field. We all know employee advocacy adoption is half the battle when running a program.

Training 116

Training Badge Team Groups 116

Social Media Strategies Summit

MARCH 6, 2024

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. For instance, if one group makes up 50% of your business, half your social content should be aimed at them.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

FEBRUARY 1, 2024

Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Plus, make Facebook publication as easy and seamless as possible.

Publishing 94

Publishing Tools Brands Facebook 94

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. Forrester research shows that 85% of organizations using intent data report substantial business benefits. It provides insights into customer behaviors, interests, and purchase intentions.

Data 62

Data Social Media ROI B2B 62

Oktopost

DECEMBER 19, 2023

This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics. One way you could do this is by creating a side-by-side report in Social BI, with one report grouped by X (Twitter) Threads and the other grouped by X Posts.

Engagement 69

Engagement Case Study Overview B2B 69

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. WhatsApp rolls out a new feature for group chats. WhatsApp has just announced “Restricted Groups”. Follow List. Embed List. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 131

Team Social Media Management Skills Trends 131

Hootsuite

FEBRUARY 12, 2015

Social media allows B2B organizations to make the necessary connections while saving time—without cutting any corners on the way. It’s also a lot easier to reach out to potential clients across the world, in different time zones, and make that social media cold call. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Google can give you just about anything … including jobs for social media management.

Social Media 129

Social Media Social Media Management How To Course 129

Hootsuite

MAY 6, 2024

Hootsuite is a comprehensive social media management tool. It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place.

Tools 78

Tools HootSuite Team Social Media 78

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. For 55% of consumers , that experience starts on social media. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization.

Marketing 136

Marketing Social Media Management Team Campaign 136

Buffer Social

OCTOBER 31, 2023

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning.

Team 92

Team Communities Repository Analytics 92

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JULY 21, 2020

Content creator Community manager Digital strategist Data analysist Graphic designer Videographer Writer Photographer Crisis communicator Ad buyer etc. and calling them “social media manager” is a little much, don’t you agree? It’s time to turn the tables on this long-standing narrative for social media managers.

Team 132

Team How To Social Media Management Embedding 132

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Social listening.

Team 114

Team Marketing Collaboration Hubspot 114

Sprout Social

NOVEMBER 29, 2023

Growing an Instagram presence organically definitely requires a combination of time and strategizing. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Pros: Save time on smaller, tedious tasks.

Instagram 112

Instagram Tools Strategy Hashtag 112

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 99

Resources Telecommunications Collaboration Project 99