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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. To get more detailed advice on how to kick-start your content marketing strategy and program, please download the full report by clicking here.

Report 242
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. With its robust analytics suite, Hootsuite also helps you understand your content’s performance and adjust accordingly. i got $$ for the best duet ♬ Shaq-a-Roni – Shaquille O’Neal 10.

Video 112
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The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later.

Brands 31