Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics 121

Analytics Report Social Media Metrics 121

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Here are a few to consider.

Hubspot 103

Hubspot Template Templates API 103

Buffer Social

OCTOBER 16, 2023

Most creators have a combination of several pillars that form the foundation of their content strategy. For creators that get extremely popular off one topic, this strategy can help you find the broader category that your content belongs to. Monitor analytics to see which topics are resonating and optimize your strategy accordingly.

Template 102

Template Templates Social Media Content 102

Hootsuite

APRIL 29, 2020

Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. key demographics for the account, derived from analytics. In this article we explain how to create a social media schedule.

Template 145

Template Templates Social Media Tools 145

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Use Templates and Checklists A simple yet effective way to manage multiple social media projects efficiently is to use templates and checklists. I have the solution. All the best!

Project 130

Project Social Media Template Templates 130

Sprout Social

JULY 28, 2022

At Sprout, we use a video production template to help us scale our content. The template allows us to keep our process consistent and effective, even when we work with multiple contributors and on different channels. How to create a social media video template. Our #1 Most Requested Feature is Here. View this post on Instagram.

Template 94

Template Templates Social Media Video 94

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. TikTok analytics tools.

Tools 119

Tools Strategy Video Library 119

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

How To 96

How To Sentiment Template Templates 96

Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. 6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. Doing so allows you to refine your content strategy over time.

Social Media 128

Social Media Engagement Strategy Hashtag 128

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. And have you ever looked at your competitor’s online advertising strategy ?

Conversation 127

Conversation Tips Facebook Advertising 127

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

B2B 139

B2B Social Media Strategy LinkedIn 139

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 127

Strategy Brands Hubspot Survey 127

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 94

Social Media HootSuite Guidelines Marketing 94

Keyhole.co

MAY 15, 2024

Business owners can review their analytics to determine which content topics generate the most traction. Another article can detail how to take the DIY route while offering resources and suggesting that the reader jumps on a strategy call with you. You can then get more engagement without putting in more work.

Content 52

Content How To Template Templates 52

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Leverage Twitter analytics for optimized results. SoundCloud.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 118

Examples Social Media Sentiment Influencer 118

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Deck template. Guide: How to build a social media crisis management strategy. Level: Beginner. Type: Course.

Training 114

Training Course Resources Social Media 114

The Realtime Report

JUNE 10, 2019

The 5 Best Shopify Apps to Boost Your 2019 Sales Strategy. We have rounded up a list of must-have Shopify apps to boost your sales strategy in 2019: Omnisend. Have a look at some of its most prominent features: Pre-existing automated email marketing workflow templates. Integrated Google Search Console analytics.

Strategy 96

Strategy Price Widget SEO 96

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

MARCH 26, 2024

More time to execute their social strategy, to create content, and to engage with customers. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Built-in analytics mean everyone has the same opportunity to share feedback or ideas.

Collaboration 88

Collaboration Tools Social Media HootSuite 88

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Social practitioners wear many hats as they balance emerging networks and formats. How do they expect us to sound?

Social Media 123

Social Media Template Templates Skills 123

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. If your goal is to create sales, you’ll likely want to track conversions.

Data 95

Data Social Media HootSuite Template 95

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. The focus on data should be to create delightful, meaningful conversations, experiences and relationships that can help sustain both business and life.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Use AI search, filters and engagement analytics to find the best influencers for your brand. Does it offer analytics and reporting? Access real-time analytics and reporting.

Influencer 110

Influencer Tools Marketing Software 110

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. You won't be sorry.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? Analyze by content type or topic category.

Data 120

Data Metrics Sentiment Analytics 120

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place.

Social Media 90

Social Media Tools HootSuite Tweetdeck 90

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Many chatbots use conversational AI , so you know the communication will flow naturally. What are automated DMs? Use a chatbot.

Social Media 133

Social Media How To Discount FAQ 133

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. A brief conversation to assess what Sprout can do to help your social strategy.

Review 155

Review Social Media Management Price Collaboration 155

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Template for total engagement : All the above plus engagement.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

FEBRUARY 22, 2017

Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template. For example, your “conversion” stage could include: Write proposal. View our free social media proposal template doc and simply click “File” and “Make a copy” to edit your own version!

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Proposal Template Templates Social Media 87