article thumbnail

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333
article thumbnail

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. For instance Bud Light, KIA and M&M’s have already been promoting their campaigns for the Super Bowl – and it’s only the beginning.

Radian6 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 steps to measuring social media PR campaigns

Danny WhatMough

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Social media analytics in black and white.

article thumbnail

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105
article thumbnail

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197
article thumbnail

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Tools like Radian6, Netbase, etc., Pretty radical, eh?

Radian6 177
article thumbnail

The Specialization of Social Media Analysis

Net-Savvy Executive

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response. But wait, there's more!