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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. 7 Analytics Tools to Track Local Campaigns. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard. PLEASE LIKE MY FACEBOOK PAGE.

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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. For instance Bud Light, KIA and M&M’s have already been promoting their campaigns for the Super Bowl – and it’s only the beginning.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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5 steps to measuring social media PR campaigns

Danny WhatMough

It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. One of the biggest mistakes of any analytics programme is to select tools first: “we have purchased Radian6, therefore we’re going to measure XYZ.”

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

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Monday’s 5 Social Media Must-Reads

Firebelly

Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. New tools for monitoring and managing social media marketing.