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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. And 26% agree that memorable brands take risks with their social content. How has AI impacted the market?

Marketing 132
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. The ability to post different content categories.

Brands 80
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Monitor Website Activity. Simple, ubiquitous and not to be forgotten.

How To 114
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). Web page activity analytics available. Web analytics dashboard available. CRM analytics. They owe their success to not only providing a great solution but to building a brand that has become synonymous with inbound marketing. Employee Advocacy. A/B Testing. Dashboards.

Hubspot 110
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. AI content needs a human check before posting. Best practices for using AI-driven content creation tools. At least, not yet.)