article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Pricing available on request.

article thumbnail

6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. We all know how brands use this network to address consumer queries and complaints. G2Crowd Rating: 4.2.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Another bonus?

Forums 62
article thumbnail

How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. people from different states/countries, age groups, genders, ethnicities, etc). That’s to say, it can help you with brand monitoring. But that’s not all you can do.

article thumbnail

Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

article thumbnail

12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand. You can also monitor audience response to different trends and choose the ones most relevant to you.

Tools 52
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Once you identify these sentimentally loaded terms, you want to group them according to the emotions they convey, keeping context in mind. So, both groups overlap, and usually, it’s hard to distinguish them. Best ways for tracking brand mentions & more If you are in a competitive niche, getting new customers can be challenging.