Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Get the template 18. Get the template 20.

Template 80

Template Templates Social Media RFP 80

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Adam Cohen

APRIL 12, 2012

The new functions are “Targeted Updates” and “Follower Statistics.” The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. Engagement to the Next Level.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. Let’s say you’re a B2B company providing cloud computing solutions.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry. Most important social media statistics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

JUNE 9, 2023

As per social media statistics , more than 2.8 Industry standards The industry you’re in can also impact the best time to post. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. billion are active on Facebook each month.

Facebook 52

Facebook Guidelines Activities Feed 52

Adam Cohen

APRIL 12, 2012

The new functions are “Targeted Updates” and “Follower Statistics.” The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. Engagement to the Next Level.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

AUGUST 17, 2020

At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. Here are a few current statistics for LinkedIn you can't ignore… . Source: LinkedIn 2020 Statistics .

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea. Source: emarketer.com.

B2B 111

B2B Examples Marketing Small Business 111

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. Explore Your Detailed Facebook Analytics Instagram 21.

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Choosing the best solutions in such a crowded field can be difficult.

Software 81

Software Research Marketing Price 81

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea. Source: emarketer.com.

B2B 62

B2B Examples Marketing Small Business 62

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Actionly also includes Twitter account management and analytics tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. So, we are indeed all publishers today.

Content 142

Content Consultant Marketing Price 142

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. So, we are indeed all publishers today.

Content 130

Content Consultant Marketing Price 130

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

FEBRUARY 1, 2016

Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces. They are the incoming CEOs, CMOs, marketing execs, and industry gurus of the next two decades.

Content 60

Content Tips Analysis Curation 60

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. LinkedIn also provides dedicated analytics for each page. #6.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. 54% of B2B marketers said they have generated leads from social media. (

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. How popular are they on average? The median is 1,150. digidotcom.

Company 149

Company Twitter Software System 149

Oktopost

OCTOBER 31, 2023

Thought leadership refers to establishing yourself as a trusted and knowledgeable authority within a particular industry or field. In today’s B2B buyer journey, purchasers seek reliable insights from business leaders. Staying current with industry trends is crucial to capturing attention.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. .”

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Educational webinars are likewise a safe bet.

LinkedIn 111

LinkedIn How To B2B Hosting 111

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Limited analytic features: LinkedIn’s analytics only provide a basic insight into your LinkedIn content performance and audience behavior. Do they use familiar lingo? on Tuesday.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Hootsuite

MAY 26, 2021

Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

JULY 15, 2019

But, timing varies depending on industry and your specific audience. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112