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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Supporting Resources: How to Get Your Social Media Budget Approved (white paper). Episode Highlights.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Supporting Resources: Audience Analysis Worksheet. 10 Tips to Stomp Random Acts of Marketing (white paper). 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28).

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. 5 Ways to Humanize Your Brand with Data and Social Insights. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche). How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). SWOT Analysis Worksheet. Social Media Governance: 15 Tips to Mitigate Social Business Risk.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results.

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Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). Related Stories Is Personal Branding Required for Business? said no business or marketing leader ever! Supporting Resources: Social Media Time Management and Goal Worksheets. Know Your Audience! SoundCloud.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167