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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

Find Duke Men’s basketball social accounts at: Facebook Instagram TikTok YouTube X If you need help setting up your brand’s social media strategy, complete the form below. Learn from Duke Men’s Basketball – treat your social media presence like the top priority it deserves to become.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do.

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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. In a global meta-analysis of video advertising data, Facebook discovered your message is 1.23x more likely to be remembered when you make your brand identifiable in the first 3 seconds of a video ad.

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

With each channel export having over two-thousand variables and each post export with over ninety; the analysis possibilities are endless! On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. The YouTube ad would get 100% of the credit for that conversion. Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ.

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