Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Analysis 138

Analysis Strategy Sentiment Comparison 138

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Track customer sentiment. That’s where sentiment analysis can help you. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 101

Analysis Sentiment Marketing How To 101

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Social media tasks like content creation and approval processes consume the most time each week, leaving less time for strategic planning and data analysis. It doesn’t stop there.

Social Media 88

Social Media Social Media Management Sentiment Collaboration 88

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. It’s only natural that it might cause some analysis paralysis.

How To 96

How To Sentiment Template Templates 96

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

Examples 118

Examples Social Media Sentiment Influencer 118

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. And that’s just the tip of the iceberg. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Instagram.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. Identify trending niche hashtags on Instagram.

Trends 123

Trends Hashtag Meme Sports 123

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. It’s ideal for open-ended research or when you don’t know what you need. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 101

Reputation System Brands Knowledge Base 101

Keyhole.co

DECEMBER 13, 2023

Quicktrends: This feature helps you monitor the latest trends and conduct market research. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. It also offers market research tools and helps with customer engagement.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. It p rovides a visual representation of your competitive analysis. Price: $39 per month 3.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

MAY 16, 2023

Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. Market research Media monitoring is a great source for insights into target audiences and industry trends. For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Competitive analysis. Lead generation. Customer service.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Track hashtags, keep an eye on your competitors, and optimize your LinkedIn strategy with the help of Keyhole’s real-time analytics and reports.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Benchmark against competitors.

Data 120

Data Metrics Sentiment Analytics 120