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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. And then there’s Airbnb’s YouTube channel, which is full of beautiful, Travel Channel-esque video content.

Travel 126
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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It We don’t use the “I” word anymore.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. download the most recent version of The Social Habit for free here ). The Social Habit pre-orders now available.

Brands 114
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In the site’s words, “Think of asking your favorite teacher about Leonardo Da Vinci, or your most well-traveled friend about Buenos Aires: this is the experience Qwiki will eventually deliver, on demand, wherever you are in the world… on whatever device you’re using.&#. A powerful people search tool. Other Cool Web Tools.

Tools 206
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

in Downloads. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The stakes are high.