2012 Social Media Marketing Industry Report
APRIL 4, 2012
This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Similar Posts: The State of Social Media Marketing– Annual Survey Report.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. Let us know on Twitter and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy. Education & Analysis News & Events Social Media Social Media Studies” 4.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). 3. But they make up 11% of the workforce in B2B services. ( The CMO Survey ). 6.
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. Due to a time limit I wasnt able to complete my analysis. Keywords.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Customer feedback and preferences (26%); user, behavioral and content trend analysis (22%); and ROI (19%).
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application. After all, somebody could have deleted it straight after download. To enable a fully optimized application, further measurement than just downloads is needed. So why the big fuss?
@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
Blue Focus Marketing
OCTOBER 31, 2013
Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey , titled “Exploring Strategic Risk.” The Deloitte survey notes that recent high-profile incidents where brands’ reputations have suffered have brought this issue to the forefront of every business leader’s mind. Here, the Deloitte survey provides reasons to be optimistic.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Surveys suggest that many marketers are uncertain of the effect of content marketing. this week’s chart, we look at data from a survey of 542 U.S. When it comes to content marketing, the majority of business-to-business (B2B) marketers we surveyed last month are not as mature as they think. To help, download free audience analysis worksheet from Pam Moore. Cohen.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Here’s an analysis of the impacts of doing so.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create video emails? Create animations?
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. Seventy-six percent of respondents to Telligent’s unofficial survey said that finding answers quickly was extremely important to them; 56% ranked identifying relevant information and 55% ranked identifying experts as equally important. 5.
How to Use Social Strategies to Drive Business Goals
Convince & Convert
AUGUST 16, 2013
Click the play button to listen here: Download the audio file: [link]. Brian is a part of the Altimeter Group, an open research-focused analysis company, and he helps conduct studies and analyze the research that is made available to the public for free. Brian Solis, Altimeter Group @briansolis. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
It has an app you can download that tells you how much BS is in your writing. What makes this a great survey? The continually growing divide between North America and the rest of the world is epitomized by wasting effort and time creating new superlatives and surveying them like this but not really telling us what is actually being sold. award-winning and award winning).
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 Download the study results (PDF). pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Social gaming is a daily habit for a huge number of people. media use.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.
7 Effective Tips To Grow Your Social Media Presence The Right Way
MARCH 31, 2015
You can conduct surveys and other types of research to find out more about your audience. Price: Starts from free with limited results, paid accounts with reporting/analysis features start at $99/month. If you want to get ahead on Twitter, download this free checklist to learn how to rapidly grow your following (the right way). This is a guest contribution from Adam Connell.
The Future of Pharma Marketing: The Game Changer (Part 2)
Blue Focus Marketing
JUNE 6, 2011
Forrester asked marketers (US Interactive Marketing Forecast Online Survey) “In the next three years, do you think marketing’s effectiveness will increase, stay the same, or decrease” for a range of interactive and traditional marketing tactics. Per health marketing company Aptilon, 4 out of 5 doctors surveyed said they planned to buy an iPad this year (2011). Why is this important?
Social Media Optimization Tools
OCTOBER 31, 2010
Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. Majestic SEO is easily one of the most powerful and useful link analysis tools available. link] Fedtech, Inc.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Have an account? How well is your social media working today?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals. The measurement requires in-depth analysis and A LOT of asking “WHY?” Engage or Die! monitoring).
The Social Habit: Who Uses Social Media and How
JUNE 22, 2010
The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010. Download the entire report (PDF) here ? The study compares the behavior and demographics of frequent users of social media to those of the population at large. Here are the principal findings from the report: 1. said: [.]
Gleanster Market Research Report on Social Media Marketing
DECEMBER 27, 2010
The “Gleansight benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. If you are involved in social media marketing, you definitely owe it to yourself to download this social media marketing report. Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. Well, almost. Digg this!
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. Therefore, conducting a benchmark survey to capture the state of the industry as it corresponds specifically to service, sales, branding, communications, HR, etc., General Buying Cycle 1. Acknowledging the need 2.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
872 Subscribers in 24 Hours?!
JANUARY 10, 2012
The results were impressive; 872 people downloaded the book in the first 24 hours, 1,587 had downloaded it by the third day, and the book keeps getting downloaded (on days with zero special promotion, I’m averaging 30-50 new subscribers). Doing a survey: Outlining a survey, plugging it into SurveyMonkey, writing a blog post about it, emailing your list about it, sharing it on social media, and then writing a post about the results. This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? No, not necessarily.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Thank you very much Jeremiah for your expert analysis and detailed list of excellent objectives. Any by the way, the Website Grader tip has been a big help with analysis. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Gently. Reblog them.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
Click the play button to listen here: Download the audio file: [link]. Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Listen Now. The RSS feed is: [link]. and C.
The Social Organization: Social Media Metrics
MARCH 29, 2008
Perhaps it might be our affinity to music and the music industry, in which I wrote a social media/song download business plan for back in 2000; and had previously created one of the first music review sites. The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Ill start adding some posts that I think address this issue nicely. We use web2.0 Women 2.0
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
We have surveyed, independently, a range of executives on Web 2.0 To date, as many survey respondents are dissatisfied with their use of Web 2.0 survey demonstrates that despite early frustrations, a growing number of companies remain committed to capturing the collaborative benefits of Web 2.0. Company leaders first need to survey their current practices. Enterprise: McKinsey Global Survey Results , mckinseyquarterly.com, July 2008. 3 See G. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. work Web 2.0
Fetching Friday – 20 Marketing Links
JULY 12, 2013
How to Perform a Content Audit – Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. The Resources Mashup. Blogging / Content. Business / Career.
Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
Buzz Marketing for Technology
JUNE 27, 2008
in Downloads. Downloads. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Sponsored White Papers, Webcasts, and Downloads. Learning Benchmark Survey: The Future of Learning SkillSoft. The Cisco Mobility Resource Center offers FREE videos, downloads, podcasts and more, all designed to help small and medium businesses get mobile connectivity solutions, improve productivity and drive sales and revenue. Sponsored White Papers, Webcasts, and Downloads. Downloads. BNET Business Network: BNET. ZDNet.
The New Marketing Landscape | pamorama
AUGUST 17, 2010
The focus of the survey was two-fold — they surveyed marketers to determine: The impact of mobile marketing in e-mail and Web marketing programs The importance and impact of social networks in relation to their e-mail and Web marketing efforts The end result, according to eROI, was a better understanding of how marketers are leveraging mobile, e-mail, and social platforms.
Social Pros 12 – Derek Halpern, Social Triggers
Convince & Convert
APRIL 19, 2012
Click the play button to listen here: Download the audio file: [link]. Because I just conducted a little survey over the last maybe week or so. Jay : One of the things that I wrote about a couple weeks ago, that you actually helped me think through when you did the analysis of my site a while back. Jay : You guys should run some analysis on that hashtag before the show.
KM Edge: Where the best in Knowledge Management come together
Buzz Marketing for Technology
JUNE 27, 2008
In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. and the various methods from Cognitive Edge / Dave Snowdens work for narrative elicitation, capture and analysis to uncover the real impact of KM work. Soules notes by visiting his featured contributor page clicking the Download File icon. -->. KMEdge. Sign In. KM Topics.
Under the Social Media Influence
MARCH 19, 2010
The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. I was excited that finally someone realized that these numerical measures were totally unrelated to influence. The tools and expert analysis required to do this correctly are out of the reach of most individuals and small companies. How many people played my video or downloaded my free game? The conclusion? Do you count them all?).
28 Resources from My Internet Marketing Toolbox
MARCH 1, 2010
Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. It’s available for both Windows and Mac, and is the best software I’ve found for uploading and downloading files to my servers. Home What the F ? Cloud Living Say "Hi!" No problem.
Who's Using Twitter in the US? Some New Demographics [Charts]
MAY 3, 2010
Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February. pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.? Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S.
Tips from Communities Demonstrating Sustainable Technology Adaptation
OCTOBER 11, 2010
The network deploys surveys, listen to feedback and analyzes usage data before making product decisions, and then solicits feedback before making significant site changes. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. The following content is based on original interviews with: Randy Paynter , Founder, Care2.
#crisisdata: Getting Ready for the Emergency Social Data Summit
AUGUST 10, 2010
To give you an idea how important this issue is, ARC just released survey results that show 74 percent of civilians in need who post a cry for help online via social media expect a response. Since I’m working day-to-day on this, I’m probably too partial to give you an objective industry analysis, something Zoetica CEO Beth Kanter will do later this morning.
Social Pros 27 – Jeremiah Owyang and Rebecca Lieb
Convince & Convert
AUGUST 2, 2012
Click the play button to listen here: Download the audio file: [link]. Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. We’ll link to a few places where you can download this. Eric : You guys are the Biggie and Tupac of market analysis. Listen Now. The RSS feed is: [link].