Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
SEPTEMBER 6, 2016
Key Findings and Analysis. Analysis: Most inbound marketers create content. According to the survey results, most inbound marketers not only create content, but they do so every week. Analysis: There’s never enough time. Analysis: Creating great content is hard. Analysis: Inbound marketers face many hard-to-solve problems. Well, you’re in the right place.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Similar Posts: The State of Social Media Marketing– Annual Survey Report.
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
Measuring Your Digital Brand Impact Download. 2017 Social Media Planning Template and Checklist Download. For on-site and email surveys prior to a purchase: Question: Is there anything preventing you from signing up at this point? Sadly, on-site and email surveys have notoriously low response rates. Education & Analysis Social MediaWhat’s the answer?
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. You see how the description properly describes the content of the post, making it sound interesting for people to click on the link and read about the survey. Download. Social Network Stat Sheets: What You Need to Know Download. Increase Your Following.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
Measuring Your Digital Brand Impact Download. Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” In fact, 78% of the marketers surveyed said that measuring influencer marketing ROI will be their #1 challenge this year. Education & Analysis Social MediaYou’re familiar with influencer marketing.
5 Ways to Supercharge Your Video Influencer Marketing
DECEMBER 19, 2016
In fact, a survey by Wyzowl found that 88% of businesses consider videos to play an important role in their marketing strategy. 2017 Digital Marketing Predictions From the Experts Download. The survey also found that videos can provide solid ROI by boosting traffic, conversions, and sales. Education & Analysis Social MediaTip #1: Focus on Relevance, Not Reach.
What Social Strategizing Means in the Biotech Industry
AUGUST 19, 2016
Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. Physicians The 2016 State of Social Marketing Download. Education & Analysis Social MediaFocusing on what you can’t do isn’t going to help you develop your social media strategy. How can it be adapted for social?
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. Due to a time limit I wasnt able to complete my analysis. Keywords.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). 3. But they make up 11% of the workforce in B2B services. ( The CMO Survey ). 6.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Customer feedback and preferences (26%); user, behavioral and content trend analysis (22%); and ROI (19%).
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
For example, if you write a blog post on marketing tools, the optin could be a PDF download of the marketing tools. This can be very useful for ad-hoc analysis or ongoing analysis of data. Use a tool such as Hotjar to do heat map analysis, form analysis, and to monitor visitors as they scroll through your website. Social Media. Use a social media management tool.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Marketing Automation.
How Social Sharing Fits Into the Customer Journey
FEBRUARY 17, 2017
As more budget goes to social marketers– according to the CMO Survey, marketers are set to expand social media spend by 90% in the next five years — the expectations for solid ROI and ROI metrics is only going to rise. You can use social media to increase brand awareness by: Identifying target platforms based on analysis. Download the study below.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Here’s what a Product Hunter has to say: — From our recent State of Social Media survey, we found that 83% of marketers would like to create more video content if there were no obstacles like time, resources, and budget. Download the browser extension to quickly rebrand any links. Best used for : Content marketing analysis. Panda 5. Yotpo. Refind. Adobe Spark.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application. After all, somebody could have deleted it straight after download. To enable a fully optimized application, further measurement than just downloads is needed. So why the big fuss?
@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
Blue Focus Marketing
OCTOBER 31, 2013
Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey , titled “Exploring Strategic Risk.” The Deloitte survey notes that recent high-profile incidents where brands’ reputations have suffered have brought this issue to the forefront of every business leader’s mind. Here, the Deloitte survey provides reasons to be optimistic.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Surveys suggest that many marketers are uncertain of the effect of content marketing. this week’s chart, we look at data from a survey of 542 U.S. When it comes to content marketing, the majority of business-to-business (B2B) marketers we surveyed last month are not as mature as they think. To help, download free audience analysis worksheet from Pam Moore. Cohen.
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
According to our recent State of Social Media 2016 survey , brand awareness is the top reason marketers use social media. To do this in Buffer, select the account you are interested in and head to the Analytics and then Analysis in the sub-menu. Downloads of your gated content – “How many people visited from social media and downloaded your gated content?”.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Here’s an analysis of the impacts of doing so.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create video emails? Create animations?
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
It has an app you can download that tells you how much BS is in your writing. What makes this a great survey? The continually growing divide between North America and the rest of the world is epitomized by wasting effort and time creating new superlatives and surveying them like this but not really telling us what is actually being sold. award-winning and award winning).
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. Seventy-six percent of respondents to Telligent’s unofficial survey said that finding answers quickly was extremely important to them; 56% ranked identifying relevant information and 55% ranked identifying experts as equally important. 5.
How to Use Social Strategies to Drive Business Goals
Convince & Convert
AUGUST 16, 2013
Click the play button to listen here: Download the audio file: [link]. Brian is a part of the Altimeter Group, an open research-focused analysis company, and he helps conduct studies and analyze the research that is made available to the public for free. Brian Solis, Altimeter Group @briansolis. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 Download the study results (PDF). pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Social gaming is a daily habit for a huge number of people. media use.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
The Future of Pharma Marketing: The Game Changer (Part 2)
Blue Focus Marketing
JUNE 6, 2011
Forrester asked marketers (US Interactive Marketing Forecast Online Survey) “In the next three years, do you think marketing’s effectiveness will increase, stay the same, or decrease” for a range of interactive and traditional marketing tactics. Per health marketing company Aptilon, 4 out of 5 doctors surveyed said they planned to buy an iPad this year (2011). Why is this important?
7 Effective Tips To Grow Your Social Media Presence The Right Way
MARCH 31, 2015
You can conduct surveys and other types of research to find out more about your audience. Price: Starts from free with limited results, paid accounts with reporting/analysis features start at $99/month. If you want to get ahead on Twitter, download this free checklist to learn how to rapidly grow your following (the right way). This is a guest contribution from Adam Connell.
Gleanster Market Research Report on Social Media Marketing
DECEMBER 27, 2010
The “Gleansight benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. If you are involved in social media marketing, you definitely owe it to yourself to download this social media marketing report. Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. Well, almost. Digg this!
Social Media Optimization Tools
OCTOBER 31, 2010
Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. Majestic SEO is easily one of the most powerful and useful link analysis tools available. link] Fedtech, Inc.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Have an account? How well is your social media working today?
PB131: How to Conduct a Half Yearly Blog Review
JULY 11, 2016
This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. Reader Survey – ask questions. Download the Worksheet. You can find today’s show notes including a little download that I’ve got for you that I’ll talk about during the podcast over at problogger.com/podcast/131. Many bloggers do an end of year review.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals. The measurement requires in-depth analysis and A LOT of asking “WHY?” Engage or Die! monitoring).
872 Subscribers in 24 Hours?!
JANUARY 10, 2012
The results were impressive; 872 people downloaded the book in the first 24 hours, 1,587 had downloaded it by the third day, and the book keeps getting downloaded (on days with zero special promotion, I’m averaging 30-50 new subscribers). Doing a survey: Outlining a survey, plugging it into SurveyMonkey, writing a blog post about it, emailing your list about it, sharing it on social media, and then writing a post about the results. This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? No, not necessarily.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. Therefore, conducting a benchmark survey to capture the state of the industry as it corresponds specifically to service, sales, branding, communications, HR, etc., General Buying Cycle 1. Acknowledging the need 2.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
Click the play button to listen here: Download the audio file: [link]. Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Listen Now. The RSS feed is: [link]. and C.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Thank you very much Jeremiah for your expert analysis and detailed list of excellent objectives. Any by the way, the Website Grader tip has been a big help with analysis. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Gently. Reblog them.