In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 Download the study results (PDF). pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board. media use. MORE >>

It’s a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in Developer Economics 2011 , a landmark, must-read report that surveyed some 900+ developers across 75 countries to understand their attitudes and identify the hottest issues in mobile apps. In fact, almost half of all developers surveyed make money through a salary or commission, confirming that commissioned app development is becoming as an important a model as making money directly through apps (via freemium or paid monetization models). MORE >>

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. What do you think? MORE >>

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? simple one is an ROI analysis of the impact of hiring a new sales representative. We can apply the same type of analysis to cost avoidance. Here’s what the analysis would look like: Year. What is the conversion rate of webcast viewers versus people who download a white paper? MORE >>

Meantime, an online survey of 1,000 adults in the U.K. Click HERE to download the full report. ANALYSIS OF MOBILE ADVERTISING NEWS, STRATEGY AND BEST PRACTICES IS SPONSORED BY MILLENNIAL MEDIA. The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? It’s a tough one to call. percent of all impressions. RIM was the third device manufacturer on the platform, followed by HTC and Motorola. Android rules. MORE >>