Trending Sources

2012 Social Media Marketing Industry Report


This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Similar Posts: The State of Social Media Marketing– Annual Survey Report.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. Let us know on Twitter  and download our 2016 Social Marketing Planning Guide below if you need a helping hand with your social strategy. Education & Analysis News & Events Social Media Social Media Studies” 4.

How to Align Social Media and SEO Strategy

Simply Measured

How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. You see how the description properly describes the content of the post, making it sound interesting for people to click on the link and read about the survey. Download. Social Network Stat Sheets: What You Need to Know Download. Increase Your Following.

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The Social Marketer’s Content Optimization Cheat Sheet Download. Creating Diverse Collateral for a Wider Audience : Coca-Cola has been creating various content – GIFs, videos, surveys, photos,and creative illustrations, in order to make sure their messaging is relevant and tailored to the audience they are targeting. Education & Analysis News & Events Social Medi

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Customer feedback and preferences (26%); user, behavioral and content trend analysis (22%); and ROI (19%).

Tools for Mobile Marketing Strategy Success

Spin Sucks

Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application. After all, somebody could have deleted it straight after download. To enable a fully optimized application, further measurement than just downloads is needed. So why the big fuss?

@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz

Blue Focus Marketing

Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey , titled “Exploring Strategic Risk.” The Deloitte survey notes that recent high-profile incidents where brands’ reputations have suffered have brought this issue to the forefront of every business leader’s mind. Here, the Deloitte survey provides reasons to be optimistic.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Surveys suggest that many marketers are uncertain of the effect of content marketing. this week’s chart, we look at data from a survey of 542 U.S. When it comes to content marketing, the majority of business-to-business (B2B) marketers we surveyed last month are not as mature as they think. To help, download free audience analysis worksheet from Pam Moore. Cohen.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Here’s an analysis of the impacts of doing so.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create video emails? Create animations?

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Create a World-Class Online Community for Your Business

The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. Seventy-six percent of respondents to Telligent’s unofficial survey said that finding answers quickly was extremely important to them; 56% ranked identifying relevant information and 55% ranked identifying experts as equally important. 5.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

It has an app you can download that tells you how much BS is in your writing. What makes this a great survey? The continually growing divide between North America and the rest of the world is epitomized by wasting effort and time creating new superlatives and surveying them like this but not really telling us what is actually being sold. award-winning and award winning).

How to Use Social Strategies to Drive Business Goals

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. Brian is a part of the Altimeter Group, an open research-focused analysis company, and he helps conduct studies and analyze the research that is made available to the public for free. Brian Solis, Altimeter Group @briansolis. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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If Size Matters, Social Media is Huge in the US


In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 Download the study results (PDF). pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Social gaming is a daily habit for a huge number of people. media use.

Making Data Relevant: The New Metrics for Social Marketing

Integrating listening data with internal web behavior metrics captured by JavaScript tags, customer care logs, brand surveys and transactional data can enable a business to get a 360 degree view of the activities of customers across all of the purchase touchpoints. All of this underscores the need for real-time monitoring and analysis. Have an account? Social media has come of age.

100 Media Monitoring Tools for PR

Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.

PB131: How to Conduct a Half Yearly Blog Review


This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. Reader Survey – ask questions. Download the Worksheet. You can find today’s show notes including a little download that I’ve got for you that I’ll talk about during the podcast over at Many bloggers do an end of year review.

7 Effective Tips To Grow Your Social Media Presence The Right Way


You can conduct surveys and other types of research to find out more about your audience. Price: Starts from free with limited results, paid accounts with reporting/analysis features start at $99/month. If you want to get ahead on Twitter, download this free checklist to learn how to rapidly grow your following (the right way). This is a guest contribution from Adam Connell.

The Future of Pharma Marketing: The Game Changer (Part 2)

Blue Focus Marketing

Forrester asked marketers (US Interactive Marketing Forecast Online Survey) “In the next three years, do you think marketing’s effectiveness will increase, stay the same, or decrease” for a range of interactive and traditional marketing tactics.  Per health marketing company Aptilon, 4 out of 5 doctors surveyed said they planned to buy an iPad this year (2011).  Why is this important? 

Social Media Optimization Tools

Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. Majestic SEO is easily one of the most powerful and useful link analysis tools available. link] Fedtech, Inc.

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Should You Outsource Your Social Media Efforts?

According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Have an account? How well is your social media working today?

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What the Future Holds for B2B Social Media Marketing

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Jason Weaver CEO, Shoutlet EXCELLENT article and analysis. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals. The measurement requires in-depth analysis and A LOT of asking “WHY?” Engage or Die! monitoring).

The Social Habit: Who Uses Social Media and How


The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010. Download the entire report (PDF) here ? The study compares the behavior and demographics of frequent users of social media to those of the population at large. Here are the principal findings from the report: 1. said: [.]

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. If you are involved in social media marketing, you definitely owe it to yourself to download this social media marketing report. Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. Well, almost. Digg this!

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. Therefore, conducting a benchmark survey to capture the state of the industry as it corresponds specifically to service, sales, branding, communications, HR, etc., General Buying Cycle 1. Acknowledging the need 2.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Gigya has conducted a survey with a third party to find out  The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

872 Subscribers in 24 Hours?!


The results were impressive; 872 people downloaded the book in the first 24 hours, 1,587 had downloaded it by the third day, and the book keeps getting downloaded (on days with zero special promotion, I’m averaging 30-50 new subscribers). Doing a survey: Outlining a survey, plugging it into SurveyMonkey, writing a blog post about it, emailing your list about it, sharing it on social media, and then writing a post about the results. This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? No, not necessarily.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Thank you very much Jeremiah for your expert analysis and detailed list of excellent objectives. Any by the way, the Website Grader tip has been a big help with analysis. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Gently. Reblog them.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Listen Now. The RSS feed is: [link]. and C.

The Social Organization: Social Media Metrics

Perhaps it might be our affinity to music and the music industry, in which I wrote a social media/song download business plan for back in 2000; and had previously created one of the first music review sites. The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Ill start adding some posts that I think address this issue nicely. We use web2.0 Women 2.0

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

We have surveyed, independently, a range of executives on Web 2.0 To date, as many survey respondents are dissatisfied with their use of Web 2.0 survey demonstrates that despite early frustrations, a growing number of companies remain committed to capturing the collaborative benefits of Web 2.0. Company leaders first need to survey their current practices. Enterprise: McKinsey Global Survey Results ,&#, July 2008. 3 See G. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. work Web 2.0

Fetching Friday – 20 Marketing Links


How to Perform a Content Audit – Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. The Resources Mashup. Blogging / Content. Business / Career.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

in Downloads. Downloads. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Sponsored White Papers, Webcasts, and Downloads. Learning Benchmark Survey: The Future of Learning SkillSoft. The Cisco Mobility Resource Center offers FREE videos, downloads, podcasts and more, all designed to help small and medium businesses get mobile connectivity solutions, improve productivity and drive sales and revenue. Sponsored White Papers, Webcasts, and Downloads. Downloads. BNET Business Network: BNET. ZDNet.

The New Marketing Landscape | pamorama


The focus of the survey was two-fold — they surveyed marketers to determine: The impact of mobile marketing in e-mail and Web marketing programs The importance and impact of social networks in relation to their e-mail and Web marketing efforts The end result, according to eROI, was a better understanding of how marketers are leveraging mobile, e-mail, and social platforms.

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. Because I just conducted a little survey over the last maybe week or so. Jay : One of the things that I wrote about a couple weeks ago, that you actually helped me think through when you did the analysis of my site a while back. Jay : You guys should run some analysis on that hashtag before the show.

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