Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Competitor Analysis. Why Social Listening is Important. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. In reality, these can be vanity metrics.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. To figure out where you stand on the positive/negative spectrum, you need to analyze these conversions. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

MARCH 5, 2024

The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Accomplishing each brand’s goals requires having hard conversations Managing multiple brand accounts does not mean copying and pasting your approach to social from one brand to another.

Resources 101

Resources Telecommunications Collaboration Project 101

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand Health Social Listening Topics.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. Analyze conversation trends to stay aligned with your audience . What consumers think about your products.

Data 93

Data Sentiment API Analysis 93

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. The problem?

Campaign 122

Campaign Social Media Tools Hubspot 122

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them.

Social Media 80

Social Media Sentiment Metrics Data 80

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 121

Data Metrics Sentiment Analytics 121

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Competitive analysis. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Lead generation. Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. If your goal is to create sales, you’ll likely want to track conversions. Brand sentiment. The first step to developing an effective social media data analysis plan is to establish SMART goals.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 3, 2022

So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. brand and product names) on social.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers.

Examples 102

Examples Template Templates How To 102

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors. Does it offer analytics and reporting?

Influencer 111

Influencer Tools Marketing Software 111

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? This is also a strong example of getting familiar with the current conversation before posting. Enter social media moderation.

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. Your sales executive, for example, isn’t interested in a report with engagement metrics but you can hold their attention if you share conversion data and other insights that directly impacts new business.

Report 110

Report Social Media Metrics Team 110

Sprout Social

MAY 24, 2022

Conversion rate. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. When you’re ready, report on your efforts using this social media analytics template.

Sentiment 96

Sentiment Metrics Hashtag Review 96

Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Other advantages: Hootsuite also has social listening and competitive analysis tools. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JANUARY 20, 2024

One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers. Use social media competitor analysis to analyze your competitors’ engagement levels. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. Tools like Keyhole.co

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

JANUARY 11, 2023

Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Social media dashboard templates to use across your organization. Social media dashboard templates to use across your organization. Example: demonstrate positive changes in brand reputation).

Template 124

Template Templates Social Media Brands 124

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

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Analysis Social Media HootSuite Tips 105

Sprout Social

JULY 1, 2021

Low conversion rate. Going hand in hand with the long time in each sales stage is the conversion rate. Make it a template so you can easily fill it in for each persona. But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more. Page load speed.

B2B 122

B2B SEO Travel Hubspot 122

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 87

Analysis Tools Social Media HootSuite 87

Hootsuite

OCTOBER 28, 2019

Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Conversion : these metrics demonstrate the effectiveness of your social engagement. Conversion metrics. Conversion rate. Ready to make an impression? Indirect (e.g.,

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

MARCH 24, 2021

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. It can be anything from a bare-bones listing of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. Number of conversions. Social sentiment. where to find that data.

Template 145

Template Templates Report Social Media 145

Sprout Social

JULY 31, 2019

As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry. How to Perform a Social Media Audit (Free Template Included). View your reports. Related Articles. Related Articles.

Team 82

Team Notification Report Metrics 82

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more.

ROI 103

ROI Analytics Influencer Campaign 103

Hootsuite

JULY 15, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. This advanced level of targeting increases conversion rates and improves social ad campaigns. We’ve created a free buyer persona template you can use to put it all together when you get to step five.

Template 145

Template Templates How To Tourism 145

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation.

Reputation 98

Reputation Software Tools Sentiment 98

Sprout Social

MARCH 2, 2020

Let’s talk about how to incorporate them into your approach to reporting and analysis. They especially enjoy seeing a translation of social media numbers into revenue dollars, or at least growth in metrics that correlates with an increase in conversions. Bring data and analysis together: how to craft a story with data.

Analysis 127

Analysis Data Report Buy 127

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108