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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Many marketers struggle with developing and communicating their brand story publicly. They may feel uncomfortable or simply have a hard time pulling it together in a way that they feel comfortable and confident knowing that it represents who they are and what the have to offer the market and the humans within. Know Your Audience!

Brands 167
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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads.

B2B 190
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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need more help?

Strategy 165
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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

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The complete guide to B2B SEO

Sprout Social

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.”

B2B 124
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Research & Analysis. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. IBM Using Chocolate to Capture African Market. src = [link]. }.

Company 122
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Getting Smart with the Data: Measuring PR and Social Media

Proactive Report

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. Pretty much everything can be tracked.

Data 75