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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

The importance of testimonials and case studies. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Audience Analysis Worksheet. Why you must know your unique position in the market. Why you can't be afraid to share your best stuff, including how you do what you do. Know Your Audience!

Brands 167
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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? White paper downloads. How are B2B companies evaluating the results of social media marketing efforts? Blog visits and subscribers.

B2B 190
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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

How to Develop a Social Business Strategy (white paper). Audience Analysis Worksheet . Why Personal Branding is Required, Not Optional (podcast). Brand Humanization in a Nutshell (podcast). How to Develop a Social Business Strategy (podcast). Content Inventory Worksheet . Content Editorial Calendar . SoundCloud.

Strategy 165
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Research & Analysis. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS.

Company 122
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The complete guide to B2B SEO

Sprout Social

There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract. But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more.

B2B 122
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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Audience Analysis Worksheet. 15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Stomp Random Acts of Marketing. Need more help?

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Getting Smart with the Data: Measuring PR and Social Media

Proactive Report

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. PR content needs to include website meta tags, web page content and blog posts.

Data 75