Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. What is competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MAY 31, 2023

If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Let’s say you’re a clothing brand that sells trendy clothes for the trendy GenZ.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. It automatically schedules posts at optimum times, monitors audience response, benchmarks competitors, and empowers you to improve your digital presence over time. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

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Authentication Analysis Sentiment Tumblr 103

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions.

Analytics 72

Analytics Tools Twitter Hashtag 72

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Oktopost

NOVEMBER 30, 2023

For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52

SEO Content Hashtag Trends 52

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry.

Content 162

Content Curation SEO Adwords 162

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Let’s dive in. Awareness metrics. Indirect (e.g.,

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 24, 2023

These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal. Why do you need competitor analysis in the first place? Competitor analysis tools can help you do just that. Of course not!

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Pricing: Custom pricing based on customer needs.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

JANUARY 4, 2023

Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

Analytics 101

Analytics Tools Strategy Price 101

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. Thankfully, there’s a simple, free option you can use to keep one finger on your industry’s pulse at all times. Don’t limit your alerts Create many specific alerts to get a full picture of what’s happening in your industry.

Real Estate 52

Real Estate Google How To Brand Monitoring 52