Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

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Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 26, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

Brands 95

Brands Brand Monitoring Class Authentication 95

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg.

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Social Media How To Metrics Sentiment 59

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. They are sick of the hate, the profanity, the pointless MAGA-vs-“the resistance” diatribes, the bots and trolls, the whole outrage industrial complex.

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Twitter B2B LinkedIn Brand Monitoring 228

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Brand Monitoring Twitter is an excellent tool to eavesdrop on what’s being said about your business, industry or organization and /or your competitors.

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Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Brand Monitoring Twitter is an excellent tool to eavesdrop on what’s being said about your business, industry or organization and /or your competitors.

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Twitter Brand Monitoring Engineering SEO 244

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands Tips 141

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

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Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

Tools 52

Tools Sentiment Analysis Metrics 52

Harp Interactive

JANUARY 27, 2010

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.

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Engagement Strategy Radian6 Brand Monitoring 248

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue.

Tools 52

Tools Strategy Marketing Reputation 52

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. Choose a Monitoring Platform. What is the focus and complexity of what you need to monitor? If you are a small business or entrepreneur, you may find free monitoring tools will more than do the job. Monitoring for Proactive Engagement.

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Social Media Radian6 Tips Wiki 241

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Benchmarking Success with Key Metrics. Dig into Competitive Data.

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Report Instagram Hashtag Metrics 102

Webbiquity SMM

NOVEMBER 27, 2018

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

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Team Marketing B2B Eventful 160

Oktopost

JULY 18, 2023

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. But they’re not directly asking for a solution – they haven’t tagged any prominent brands in email marketing software – they’re just shouting into the void.

B2B 62

B2B ROI Social Media Sample 62

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects.

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Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 31, 2023

If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Let’s say you’re a clothing brand that sells trendy clothes for the trendy GenZ.

Social Media 52

Social Media Strategy How To Analysis 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

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HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

NOVEMBER 30, 2023

For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

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Forums Reddit Sentiment Analytics 62

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. How to identify competitors in your industry? Here’s a step-by-step guide to identifying your competitors in your industry: 1. Did you hit the plateau of customer acquisition?

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Analysis 52

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

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Authentication Analysis Sentiment Tumblr 101

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. It automatically schedules posts at optimum times, monitors audience response, benchmarks competitors, and empowers you to improve your digital presence over time. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. There’s a host of features that will help you analyze your brand’s social media performance on Twitter and make better marketing decisions.

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Analytics Tools Twitter Hashtag 72

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

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Analytics Tools Social Media Curation 125

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools.

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Tools B2B Sentiment Notification 116

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

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Press Release Domain Name Case Study Social Media Management 145

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

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Social Media UGC Content Loyalty 52

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Buffer Social

NOVEMBER 6, 2016

Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media.

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Influencer Strategy Tweetdeck Marketing 91

Proactive Report

OCTOBER 14, 2013

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. So what exactly is expected of a Director of Content? Develop an effective content strategy – planned content with an editorial calendar. Tap into the conversations of the audiences you want to reach.

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