Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. By Peter Caputa. This is a very successful company. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

JANUARY 4, 2017

Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI !

Social Media 60

Social Media Consultant How To Training 60

ProBlogger

NOVEMBER 11, 2014

All amateur and professional bloggers should evaluate their business strategies on a regular basis. Fortunately, if you analyze some of the most successful bloggers online, it’s not that they are employing tactics or strategies that me or you can’t. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms.

Content 55

Content B2B How To Reputation 55

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It’s about having a strategy for making your company or organization more like a person and less like a machine. Can those results be tied back directly to sales, and therefore ROI?

Social Media 149

Social Media Strategy Consultant Web 2.0 149

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Buffer Social

NOVEMBER 30, 2016

Data analysis. ” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. Monitoring strategies for Facebook, Twitter, and more. Defining target audiences.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Because of your efforts and comprehensive data analysis, our meeting was very successful.

Data 20

Data Organization Analytics Analysis 20

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content marketing is an element of your marketing strategy that utilizes sales and educational materials to generate and convert leads to sales. . What is Content Marketing?

Content 169

Content B2B How To Types 169

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

OCTOBER 22, 2013

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. A fantastic piece of content that breaks through and resonates with people can make up for a lot of bad strategy and weak promotion.

Strategy 150

Strategy BuzzStream Content Brands 150

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Keep reading for all the proof, strategies and tools you’ll need to get on board. Why should B2B brands be on Instagram?

B2B 122

B2B Instagram How To Marketing 122

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. What about your customers’ goals?

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

NOVEMBER 30, 2023

They also allow for better collaboration, tracking, analysis, and communication. The built-in analytics and SEO optimization help ensure your videos make the most impact on your content marketing strategy. Using the same process as above, you can generate content ideas for white papers, videos, podcasts, infographics, and more.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. These are just a few ways of sourcing B2B content topics.

B2B 125

B2B Content Case Study Marketing 125