article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 113
article thumbnail

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. Getting started with social media analytics. An introduction to hashtag analytics. But not to worry.

Analytics 121
article thumbnail

How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

article thumbnail

How To Create A Monthly Facebook Analytics Report + Free Template

Keyhole.co

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimize them for even better results. Why track your Facebook analytics?

article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. An audit will include audience analysis.