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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Mobile Breaks Search. And Your Brand

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Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

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The iPad And The Marketing Professional

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Look no further than the pervasiveness and explosive growth of the smartphone and tablet market. Steve Jobs , Apple co-founder and CEO, described the iPad as the device that lies in between your computer and your mobile device during his presentation to launch the tablet in January. Vancouver Sun - Not yet published. blackberry.

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What Would You Do With More Than 800M+ People?

Audiense

Last year, Twitter announced that they’re going to expand their Twitter Publisher Network and call it Twitter Audience Platform. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. How does this change your marketing and advertising game?

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What Would You Do With 1.3 Billion People?

Audiense

Last year, Twitter announced that they’re going to expand their Twitter Publisher Network and call it Twitter Audience Platform. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. How does this change your marketing and advertising game?

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

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There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. Data Point #1: 50% of respondents either somewhat or strongly agreed that digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.

Data 101
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Bots And The Next Wave Of Marketing

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Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. Bots have evolved.