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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. Loyalty is Key.

Retail 60
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Shoptalk 2022: Key Trends and Takeaways

Pixlee

Successful brands using video like Delta Airlines on TikTok make the most out of a video-centric marketing strategy by diversifying the types of videos shared by the brand and the avenues they’re shared on. . That term got dropped for a while, but it’s such an important loyalty and market research tool #shoptalk2022.

Trends 75
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ).

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ).

CSR 126
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Starbucks drives loyalty and customer experience through its mobile app. Consumers have a lot of options when it comes to getting a cup of coffee, so Starbucks has built its mobile app to support the customer experience and build loyalty. There is a loyalty rewards program built into the app, but the perks don’t stop there.

Brands 109
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Personalizing With Purpose

Buzz Marketing for Technology

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand.

Insurance 206