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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Why Corporate Reputation Really Matters.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

Airlines 232
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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

Trends 78
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

How is your reputation? What about your online reputation? If you search for your name or your company’s name in the search engines, what shows up in the search results? Panelist include Tony Wright, President of WrightIMC and Derick Schaefer, Managing Director of Orangecast Social Media Marketing.