Twist Image

AUGUST 14, 2012

Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? The mass media used to jump on stories of people being wronged by a brand. So, is United Airlines now a decimated brand? Do you think any less of the airline? Look no further than Dave Carroll. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Do you know what they value?

Strategy 123

Strategy Brands Marketing Airlines 123

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. How will anybody truly find your brand? Focus on this brands. is your brand primed?

Mobile 40

Mobile Brands Yahoo Banking 40

Twist Image

APRIL 19, 2017

Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?). Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. Which brands have nailed it? Funky socks.

Travel 71

Travel iPhone Analytics Airlines 71

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. So yes, they are important. This is where we wind up.

Content 104

Content Airlines Advertising Issues 104

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 98

Twitter Tips Notification Sentiment 98

Twist Image

FEBRUARY 21, 2014

There was a time (not that long ago), when someone''s complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for their foibles and mishaps. Brands went from private responses to very publicly trying to resolve customer service issues. Do brands really care anymore?

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 19, 2017

Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?). Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. Which brands have nailed it? Funky socks.

Travel 40

Travel iPhone Analytics Airlines 40

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management?

Reputation 98

Reputation Software Tools Sentiment 98

Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly.

Brands 135

Brands Sentiment Social Media Management Issues 135

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Social Media 145

Social Media Tips HootSuite How To 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” 73% of marketers say that cross-marketing has a great impact on conversion rates.

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Also, note that not all crises are totally within your control as a marketer.

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

JUNE 13, 2022

Share of voice is a way of measuring your brand’s visibility compared to your competitors. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. Social share of voice is a way to measure how much people are talking about your brand on social media. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. We were on a multitude of airlines during that trip. Listen Now. The RSS feed is: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Leave room for questions. Don’t disappear.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 80

Marketing Airlines Conversation Team 80

Webbiquity SMM

MARCH 4, 2014

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.

Review 205

Review Radian6 Guidelines Policies 205