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How AI insights improve decision making

Sprout Social

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Dynamic Ads for Travel.

Hotels 113
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. Using a hashtag that’s connected to an issue beyond your brand is a way to mobilize behind an important cause or issue.

Hashtag 145
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You Need To Know: Social Media and Retail

Laurel Papworth

Not just in Cairns but in any group united by a location, or a purpose or a topic. Facebook Places : Use your mobile phone to “check in” and review the restaurant. Google collects as many check-in services as it can, aggregates the reviews and then displays them. ” My first thought was, “Wow! Never again.”

Retail 80
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Social Media’s Redheaded Stepchild

Jeff Esposito

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology. Also there is more mobility between school, the workplace, and the community (or communities). The result is less formal communication (i.e.

Wiki 113
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. All sites will have to display on mobile devices. There is no re-invention of marketing or public relations.