A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads? How Google Ads work.
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