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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc.

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. HubSpot and Hootsuite both offer certification too.

Skills 179
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Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

WebInKnow

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing.

Adwords 59
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

billion Google searches per day, so we should never take SEO for granted. Several years ago, being first place in a Google search meant you’d receive 50% of all clicks. Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%.

Marketing 181
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Not only do complete pages get 30% more views, but it enables your business to rank better in Google and LinkedIn search. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Introduction To Search Engine Optimization – by HubSpot. . The Past, Present And Future Of SEO – by Hubspot. Download ebook. Download ebook. Download ebook.

eBook 60
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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 108