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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content.

Marketing 199
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10 Social Media Predictions for 2019

agora pulse

It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. If you’re running AdWords campaigns, you need to think about voice search.

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The Surest Way To Win Fans

Small Business Mavericks

On your blog and website, provide consistent valuable content and you’ll find yourself gaining friends, fans, and customers by the dozens. Don’t take the easy way out on your content. About Us What’s a Maverick? It could just as well be “The Surest Way To Earn Fans.&# Nothing worthwhile is easy.

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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. About Us What’s a Maverick? Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. In fact, that’s precisely what you should strive to be. The Internet is a huge place.

Company 142
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How to Measure the Value of Social Media

Sprout Social

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. Or they share your content with a friend that makes a purchase.