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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app.

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running.

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How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? The Campaign Calendar. Participate in aggregate sites like BizSugar, reddit, and Boxnutt. They’re typically two weeks long, so you could plan two-week campaigns. I’ve been there. And it sucks.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors. Recognizing this, Mailcharts aggregates emails from competing campaigns to help influence your own. This allows you to see hot topics covered by your competitors, all on one page.

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Favorite Social Media Management Tools for Small Business

Convince & Convert

Are you evaluating user engagement over time or for a specific campaign? Cons: It takes a while for them to aggregate content, and not all past content is aggregated. Pros : Includes SEO tools for campaign research, management, and link monitoring. One-stop-shop for all things related to a digital marketing campaign.

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The truth in online health communities

Harp Interactive

Adapt link-bait campaigns for social media: Creating link-bait campaigns like infographs, quizzes, how-to articles, and Wikipedia articles is a crucial part of a robust SEO plan. This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels.