Remove Advertising Remove Focus Group Remove Reputation Remove Trends
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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Digital Advertising. Facebook users spend 3x more time watching live video than traditional video. Research Skills.

Skills 334
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How to supercharge your marketing strategy with AI automation

Sprout Social

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends. What is AI automation?

Strategy 105
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Why the Packaging of Your Products Matters

Socialmedia.biz

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. This has a two-fold effect – you will strengthen your reputation as a reliable business, and fewer products will be returned. In the end, consider the trend of viral unboxing videos.

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The pros and cons of social media

Sprout Social

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

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Social Listening: Best Practices For Growing Businesses

Keyhole.co

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Amidst this commotion, Uber saw it fit to join the conversation and advertise their service, in theory helping stranded passengers. The turn out was bad.

Fashion 98
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How to use voice of customer data to improve your customer relationships

Sprout Social

After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. VoC stage 3: Implementation.

Data 125