Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Community If people are paying attention, and connecting with one another around your content, you have attained success.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 5, 2010

[link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? I also prefer the overall design to #2/3. A little help for the rest of us.

Disqus 109

Disqus Social CRM Patterns Consultant 109

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 21, 2010

Wikipedia has a good explanation of it ( [link] ). Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 23, 2010

Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JUNE 3, 2010

RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] sue_anne Have to disagree about the transparency of BP on this issue. If it were up to them, those live feeds of the spill would not be available to the government or the public. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here. RT @SocialMedia411: Get Your Social Media Story Straight – T'Wolves Social Media Program Unravels [link] [link] HuebnerPetersen 1) Put your money where you mouth is!

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 14, 2010

[link] Claude LaFreniere [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" [link] #SocialMedia /cc @feedly [link] Claude LaFreniere [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" [link] #SocialMedia /cc @feedly [link] Claude LaFreniere [ #Selling or #Helping ] "Social (..)

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] link] Social Media Without the Trial and T-error: 4 Steps | Flint Group Blog [.] link] Social Media Without the Trial and T-error « Marketing Sense [.] Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] Thanks again.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 26, 2010

[link] Tahire Khan RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Carolina Fowler "14 Things I Think I Think About Social Media" What's your social media strategy, not your tools strategy?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

The opportunity social networking provides in incredible. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. They are successful because they unabashedly have the same interests as their customers, and they are incredibly consistent across all outposts. Thanks for the comment.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Schedule Social Posts to Save Time. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Free Up Precious Time with Auto-Scheduling. You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. We categorize influencers by type: peer, social or key influencers. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Hope that helps! You don't define.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. So while incredibly useful, it’s usefulness isn’t obvious, because it’s not exactly a conversation, nor does it work primarily like a megaphone. Real conversations are extremely difficult to take part in on a massive scale. link] jaybaer Excellent comment.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. note to self: do not provide signatures with a Sharpie) Check out the book if you get a chance.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Interaction not typically found on websites.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Interaction not typically found on websites.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. I don’t believe in a “digital divide.” (Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. His answer?

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

link] Uma Subramaniam 39 Social Media Tools [link] [link] Eduardo Croissier Wow! 2) Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons? 6) Sociable: Does your brand actively participate in social media across a span of external communities?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? When I check in somewhere it lets me know if someone else checked in somewhere else nearby.

Foursquare 150

Foursquare Analysis Consultant Mobile 150