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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

Social media has become a critical marketing and communication tool for companies of all sizes. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. Demonstrate the ROI of your social efforts , or show how social fills your sales funnel or drives purchase intent.

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The Splintering of Content Marketing

Small Business Mavericks

In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles. List your website in directories. There was no podcasting, video marketing, social media, or PPC advertising. Content marketing is not just writing articles and spreading them around the Web.

Content 70
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Marketing 279
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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. But what’s missing?

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Top 8 Talkwalker Alternatives

Keyhole.co

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business. Don’t worry though.

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10 Steps To Create Non-Profit Social Media Strategy

Keyhole.co

To achieve this, the first step is to conduct comprehensive market research. Make sure to look for individuals with experience in social media marketing , content creation, and knowledge of your nonprofit’s cause. Plus, it’ll be much easier to share performance updates with stakeholders and measure campaign ROI.

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. Writing Around the Web – Social Media ROI, Google+, and Local Search. Social Media.

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