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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Is my CPC going up/down? Definitions.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.

Metrics 112
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Scheduling.

Facebook 119
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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

But we needed a true expert on Facebook advertising to find out. That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad.

Facebook 103
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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Choose social media marketing goals that align to business objectives. Social media strategy template.

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7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. These Facebook ads are the “bread n’ butter” of real estate social marketing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? They’re the ones that reach the right people.