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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.)

Metrics 107
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CPA: A Viable Alternative to CPC

Idaconcpts

A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric. I have seen this happen over and over: a first-time media buyer at the management level is very skeptic about investing, say for example, $1.40 An example of a CPA publisher is Statusmediaplc.com.

CPA 132
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7 Essentials for Paid Media Plan with Examples

Oktopost

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media has become a non-negotiable in demand generation.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Let’s assume you are optimizing for conversions. Some conversions will cost more and some less.

Cost 201
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s a very common metric for paid social advertising. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. What does CPC mean?

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Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Here’s an important note for non-U.S. Click To Tweet.