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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

Feed 222
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. I have other opinions.

Feed 167
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. Instead, they’ve simply liked pages or interacted with content related to the topic.

Mobile 174
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRsâ€Ĥ One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107
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New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90