The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. An obvious reason to why these sites are increasing advertising is easy: results. It may be something you have to get used to.

Advertising 114

Advertising Mobile ROI Project 114

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge.

Advertising 93

Advertising CPM UGC API 93

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S., An astounding 81% of Facebook users globally are mobile-only.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

The Realtime Report

AUGUST 2, 2012

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. ” What do you think?

Mobile 185

Mobile Facebook Social Networking Feed 185

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web.

Mobile 40

Mobile Advertising How To Analytics 40

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights.

Feed 167

Feed Feedly News Facebook 167

Small Business Mavericks

SEPTEMBER 10, 2013

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day. Are you going to join the movement?

Advertising 98

Advertising Social Media Patterns Mobile 98

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). If you want action, you may want to focus on the feeds here.

Feed 176

Feed Feedly Real Estate Instagram 176

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. No advertising.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. So, we’ll select mobile only.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 163

Privacy Advertising Facebook Mobile 163

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Jon Loomer

JANUARY 12, 2020

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. Marketpplace Category Feed and Details Page. Marketpplace Category Feed and Details Page.

Facebook 171

Facebook Aggregator Meme URL 171

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Facebook users are mobile. Listen Now . via TechCrunch.

Advertising 130

Advertising Marketing How To Education 130

Ignite Social Media

FEBRUARY 15, 2019

With more and more advertisers tapping into Pinterest, read on to discover five ways to craft a picture-perfect strategy. Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile.

Mobile 151

Mobile Class Feed Feedly 151

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. They play automatically when viewed from a user’s feed. But, Cinematic Pins only move when users scroll past them in their feed – they stop moving when users stop scrolling. How to Advertise on Pinterest. Promoted Pins.

Advertising 84

Advertising Embedding CPC Types 84

Sherrilynne Starkie

MARCH 26, 2018

New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Jon Loomer

DECEMBER 1, 2021

But for now, though, you’ll only hear my podcast on Facebook if you’re in the US, follow my page, and are on a mobile device (that’s a lot of ifs). You can subscribe to the Pubcast (the feed includes Shots, too) just about anywhere. Subscribe to The Pubcast. Below are some links: Apple Podcasts. Podcast Addict.

Tips 193

Tips Facebook Apple Mobile 193

Sherrilynne Starkie

FEBRUARY 14, 2019

The integration is available to both mobile and desktop devices for the application Pages Manager. The feature allows advertisers to target ads to U.S. Advertisers can target audiences by the top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent. WhatsApp is testing an algorithmic feed for Status.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. So if you reach a user once in Audience Network, you won’t reach them again that day — even within the news feed. You may want to pick out only one or two — like the news feeds on desktop and mobile. That limitation includes all placements.

Facebook 195

Facebook Report Feed Feedly 195

Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. While it is still new, Reels has yet to be monetized (meaning no ads are appearing in the Reels feed YET).

Instagram 179

Instagram Brands Sports Feed 179

Ignite Social Media

AUGUST 16, 2018

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. Stick To Mobile. Currently, 85% of all Pinterest searches happen on mobile. Keep It Concise.

Video 79

Video Real Estate How To Mobile 79

Social Media Strategies Summit

MAY 25, 2021

When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. When you publish a Local Alert, everyone who follows you will receive a notification, the alert will show up on the newsfeed, and they’ll also see information in the ‘Today in [city]’ feed.

Communities 233

Communities Engagement Facebook Authentication 233

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook.

News 156

News Instagram Social Media Twitter 156

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. This way, advertisers will see not only how many people clicked their outbound link, but how many actually made it to the landing page.

Metrics 160

Metrics Engagement Facebook Advertising 160

The Realtime Report

MAY 19, 2014

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Any social media updates that we missed? Let us know in the comments below.

Foursquare 182

Foursquare News YouTube Buy 182

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149

Apple News Buy Tumblr 149

Mindjumpers

JULY 6, 2012

With the “Terms and Policies Hub”, Facebook tries to meet the needs of both users, who are paramount the company, and the advertisers, who are the ones bringing in the money. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies.

Features 220

Features Policies Mobile Module 220