agora pulse

APRIL 17, 2018

” Restrict who can add new members to the group. If you want to grow your group fast, you can use Facebook ads to promote it. One reason groups are so great for business is that you can use them as an informal focus group. Once you have a good-sized, active Facebook group you can ramp it up with a challenge.

Groups 74

Groups Groups Facebook Small Business 74

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. What makes your buyer persona different from any other 27 year-old female event planner who aspires to own her own business? Priorities. Identifying Factors.

Sample 99

Sample Samples Research Company 99

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. They need to snap up that Facebook name pronto. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. They will guide the brand in creating content that genuinely resonates with their community. Gather a diverse group of individuals to review and provide feedback. However, make sure it doesn’t come off as commercializing or appropriating.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge.

Social Media 148

Social Media Strategy Consultant B2B 148

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. link] jaybaer Thanks for the comment Jon.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119