Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. New YouTube video that goes viral. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail?

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

FEBRUARY 9, 2010

You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Who better to help me buy a flat screen TV than the employee who sees 100 customers a week? I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. And a search engine of it's own. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. And a search engine of it's own. link] jaybaer Indeed.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. It’s also now pulling Youtube and a few other spots it looks like. As Gilbert pointed out, our own intersection is a good example.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. link] Michelle Olson Get on the bus, people!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. What great examples of businesses doing this well do you have? That is troubling.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. You are free to make your own reality and script your own success.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

APRIL 27, 2010

[link] Clinton Bonner This so reminds me of Christoph Waltz's acceptance speech for best supporting actor at this year's Oscars for his role in Inglorious Bastards… Everyone has to do the obligatory “thank you(s)&# just as an element of Randy's job was to provide the information he needed to convey … If you haven't (..)

Social Media 133

Social Media Strategy Airlines Types 133