Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Community If people are paying attention, and connecting with one another around your content, you have attained success.

Metrics 130

Metrics Strategy How To Tourism 130

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MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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JULY 21, 2010

Wikipedia has a good explanation of it ( [link] ). Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g.

Social Media 153

Social Media Policies Consultant Social CRM 153

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FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

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MARCH 23, 2010

Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Strategy Consultant RSS 119

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MARCH 25, 2010

Rehse-Holzer RT @AndrewBates: A Social Media Scoreboard That Works via @jaybaer | [link] [link] RobCairns RT @CrisBuckley: A Social Media Scoreboard That Works by @jaybaer [link] > May be…he's right. Worth a closer look.

Social Media 117

Social Media Strategy Statistics Metrics 117

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SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

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JUNE 3, 2010

RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] sue_anne Have to disagree about the transparency of BP on this issue. If it were up to them, those live feeds of the spill would not be available to the government or the public. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 156

Social Media Strategy Consultant Social CRM 156

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JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 133

Social Media Strategy Curation Privacy 133

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APRIL 1, 2010

RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here. RT @SocialMedia411: Get Your Social Media Story Straight – T'Wolves Social Media Program Unravels [link] [link] HuebnerPetersen 1) Put your money where you mouth is!

Social Media 120

Social Media Content Analysis Sports 120

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JULY 14, 2010

link] [link] Todd Hyten RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Yael Davidowitz-Neu Excellent point and very well said!

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 8, 2010

Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. finally shut down Geocities last year, a decade after buying it for $3.5 BILLION) The attraction of these early social networks wasn’t the connectivity, is was the homesteading.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MAY 26, 2010

[link] Tahire Khan RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Carolina Fowler "14 Things I Think I Think About Social Media" What's your social media strategy, not your tools strategy?

Social Media 134

Social Media Consultant Video Strategy 134

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SEPTEMBER 21, 2010

Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] link] Social Media Without the Trial and T-error: 4 Steps | Flint Group Blog [.] link] Social Media Without the Trial and T-error « Marketing Sense [.] Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] Thanks again.

Social Media 167

Social Media Strategy Consultant Conference 167

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FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! The opportunity social networking provides in incredible. I work for a small advertising agency that has seen huge results from SEO/SEM and social media.

Social Media 117

Social Media Case Study Strategy Study 117

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AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. link] jaybaer Excellent comment. Thank you very much. Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Schedule Social Posts to Save Time. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Free Up Precious Time with Auto-Scheduling. You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 18, 2010

Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. link] [link] Joe Gruchacz "I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Interaction not typically found on websites.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Interaction not typically found on websites.

Facebook 167

Facebook Consultant Social Media Sites 167

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JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Advertising shops, SEO agencies, email consultants…the list goes on. He’s been relatively happy at his new job, but is looking for the next career challenge. His answer? Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I don't want to play Mafia Wars, buy a cartoon pig or anything else. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). link] Uma Subramaniam 39 Social Media Tools [link] [link] Eduardo Croissier Wow! 2) Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity. Good post, Jay!

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. But the network I've started to really fall for is Whrrl because it actually attempts to lay in the *social* groundwork. I don't buy your argument that you don't want to use it because they aren't using it.

Foursquare 150

Foursquare Analysis Consultant Mobile 150