Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. link] [link] Dio Favatas Why Content Marketing Matters To Me And Should To You | [link] [link] Siddhartha Herdegen This is about site content vs. advertising. Anyway congrats on being #1 [link] Massy Do you use compete ranking at all?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 21, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 155

Social Media Policies Consultant Social CRM 155

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. She has some great comparisons. Sending products to bloggers helps too!)

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Historical footnote: Yahoo! I wonder if that policy is still in effect? What do you think?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JULY 8, 2008

social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). Social media can be seen as a tool for a marketer, but not a static one like an advertisement. Advertising and marketing currently emphasize selling and helping others sell. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 14, 2010

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. I don’t think so!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Not All Agencies are Created Equal As evidenced by the the story I provided in this article, not all agencies are competent. Now I rank for them!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface. Where would Yahoo!

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

As of January 2010, Craigslist boasts close to 50 million unique visitors per month, according to Compete. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. For me, it’s just asking, via email, Twitter, or Facebook.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

It’s not that costly to buy a few domain names (brand new or aged), invest in web hosting, and start applying that knowledge you’ve learned to websites. That’s not something you can easily do by just buying a few domain names and building up a real website presence. You then need to start executing.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

Some people just jump into without realizing the risk of what they do…yes we have to compete, we have to follow the trend but there are some things that are better of taking it slower and get there faster. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Great post. Im Jay Baer.

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Social Media Strategy Affiliate marketing Company 160